The new Tata Tigor, Datsun Go and Hero Xtreme 200R are hoping to use celebrity endorsers and gain a foothold in a segment that has been the stronghold of market leaders for several decades. But will it work?
Here's what your favourite celebrities have been up to.
Japanese auto major Nissan has roped in Bollywood actor John Abraham as brand ambassador for its standout models to be launched in India including sportscar GT-R and Hybrid SUV X-Trail.
Faces are important in India, because people connect with people, not concepts.
Take a look at the stunning pictures inside!
Budding cricketers are not the only ones getting inspired by Mahendra Singh Dhoni's iconic helicopter shot as it has now become the inspiration for artisanal chocolates launched on Tuesday by food and beverage start-up 7InkBrews, where the former India captain is also a shareholder.
Toshiba India has introduced a new cricket mode LED TV series in India.
See whether these smartphones live up to their claims of a smart experience without burning a hole in your pocket.
Actor Fawad Khan is the new face of Giovani, a leading apparel brand.
Here's what your favourite celebrities have been up to.
Thank you, Sindhu, for inspiring us with your passion.
As debts mount, Gitanjali Gems is switching from gold to diamond jewellery besides diversifying into new areas to tide over the restrictions on the gold business.
Here is what your favourite celebrities have been upto.
By roping in a Hollywood A-lister, the home-grown mobile handset maker hopes to get three things: bragging rights, a larger global footprint and a new set of customers in the domestic market.
A striker always remains a striker is what David Trezeguet showed when he rolled back all those years with an opportunistic strike to help FC Pune City register their maiden win beating FC Goa by 2-0 in the Hero Indian Super League on Sunday.
Here's what your favourite celebrities have been up to.
The Simmba actor wants to inspire women to challenge the status quo and rewrite the rules.
American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. For present-day advertisers and celebrities, this fear is showing up in the response they receive from social media to their brand communication. This is something AU Small Finance Bank and online food delivery platform Zomato recently experienced with their advertisements.
He will now get a chance to take a guided tour to the iconic Jack Daniel Distillery in Lynchburg, Tennessee.
The country's first ever carmaker, Hindustan Motors, is looking at a second coming. Talks are on for a joint venture with a European auto company focused on the electric vehicle (EV) space. A memorandum of understanding (MoU) has been signed and due diligence is expected to start shortly and will take 2-3 months to conclude.
Amitabh Bachchan shoots for a Kalyan Jewellers ad, alongwith Malayalam actress Manju Warrier.
The Bollywood star showstopped for Raza Beig's Splash India at Lakme Fashion Week.
The Longines brand ambassador was at the annual Royal Ascot race.
Want to know what's happening in the world of glitz and glamour? Here's the latest on supermodels, style, designers and everything in-between!
Quite a few stars were spotted at Mumbai airport last night.
The company has been buffeted by setbacks. Its expansion plans are on hold, promoters have pledged their shares and its market cap has tumbled.
Get ready to be wowed by the fashion on (and off) the courts at Roland Garros!
Indian movie stars come together for the ongoing Celebrity Cricket League matches.
Breitling is a family-owned Swiss company formed in 1884, which started bymaking watches for aviators.
John Abraham, Kalki Koechlin are among those who run for Mumbai.
Here's what your favourite celebrities have been up to.
Master batsman Steve Smith is consulting experts on how to get a better night's sleep before cricket matches.
There were certainly qualities adhering to the Tata Group, which emanated from the persona of Ratan Tata. Most notable of these would be the low profile he maintained, which sharply contrasted the in-your-face celebrity status, celebration of wealth and pursuit of importance many of liberalised India's rich, love, notes Shyam G Menon.
The actress turned heads in her black gown.
The Bachchan bahu was spotted at the opening night of the Cannes Film Festival.
Aryan Dadiala, 21, who set a World record in November 2022 in Goa, finishing 32 km open water sea swimming in 5 hours 36 minutes, is the first Asian swimmer to swim the Sea of Galilee.
The phone maker seeks to protect market share via budget smart phones, dual-SIM devices and more.
Most Indians have an Ambassador story. Avishek Rakshit chronicles what made this car such an indispensable part of India's cultural psyche.
Rolled out from its Chennai plant, the all new X5xDrive30d, is around Rs 10 lakh cheaper than the previous imported models.
